Often we are asked to develop a campaign strategy by large corporations who already have an established communications team. Our clients know the benefits of outsourcing this task because sometimes new ideas and new communication offerings may be lost on a team which is constantly working closely with its product. Not a threat. Just a reality.
Our campaign strategies offer a real opportunity for fresh insight, They are developed comprehensively, like an instruction book, so that the in-house communications team can easily take the campaign to market. No smoke and mirrors here unlike some agencies. It tells you how to do it. Isn’t that what the client is paying for?
Also, it means that busy communication advisors can be left to undertake their daily responsibilities without being landed with a large and time intensive job – better time management, better for morale, better for the bottom line.